The Dangers Of Social Media As Sales Pitch... Or How Artists Create Seth Godin's Meatball Sundae

Recently, I spoke with Paige X. Cho, who is the Administration and Promotions Manager for digital distributor Valleyarm during business hours, and a freelance music writer and marketing consultant for bands at night. She's also recently started up Melbourne music blog Paper-Deer to fulfill her obsession with the local talent in her adopted city. In this interview Cho talks about Seth Godin's Meatball Sundae concept, how some artists are too shy about their use of social media while others are too aggressive, and storytelling in music.