Using Groupon To Sell More Concert Tickets

Online service Groupon offers locally based discounts which only go into effect if a specific number agree to participate. If 50 people sign up to buy, for example, a pizza for 50% off on Friday from Pure Prairie Pizzeria, the price drops to $5. If only 49 sign up, the discount isn't valid; so buyers are encouraged to tell their friends about the deal.
Now GroupOn is experimenting with music and helping to move unsold tickets to live shows. Other social platforms like Facebook are also experimenting with similar offerings. Here's a video overview of how GroupOn works:

http://vimeo.com/2112924

At last week's Billboard Touring Conference a Groupon representative explained several of the companies music iintiatiives and why the service is well suited to help sell more tickets.

http://link.brightcove.com/services/player/bcpid1184514352?bctid=661692285001